Privacy Policy
How we collect, use, and protect your information.
Last updated: May 6, 2026
Who We Are
Elevida is an AI governance and Fractional Chief AI Officer practice for mid-market healthcare and insurance organizations, based in the Tampa Bay area, Florida (registered address Gulfport, FL). This policy explains how we handle information when you visit www.elevidagroup.com and its subpages.
Information We Collect
Analytics Data
We use Google Analytics 4 to understand how visitors use our website. This collects anonymized data such as pages visited, time on site, referring source, device type, and general geographic region. We also use Google Analytics 4 to record aggregated event data tied to conversion-relevant interactions (for example, when a visitor clicks a "Book a Discovery Call" button on a service tier page, completes a discovery call booking, or navigates between service tiers). Google Analytics uses cookies to distinguish unique visitors. No personally identifiable information is collected through analytics.
LinkedIn Insight Tag
We use the LinkedIn Insight Tag, a lightweight script that sets cookies for audience measurement and, where applicable, retargeting on LinkedIn. It collects information such as the URL of the page you visited, a browser/device identifier, referrer, timestamp, and IP address. LinkedIn may combine this with data on its platform. No personally identifiable information is collected directly by us through this tag.
Information You Provide
When you voluntarily interact with us, we may collect information you choose to share:
- Discovery call bookings (via Cal.com): your name, email, and any notes you include when scheduling.
- AI Readiness Check quiz (custom form on this site, processed by Google Apps Script and stored in a Google Sheet we control): your responses, name, work email, company, industry, company size, and role.
- Email correspondence: when you email us directly at tiago@elevidagroup.com.
How We Use Your Information
- Analytics data: To understand which pages are helpful, improve our content, and measure the effectiveness of our outreach.
- Contact information: To respond to your inquiries, schedule calls, and deliver services you've requested.
- Assessment responses: To prepare your readiness results and provide personalized recommendations.
We do not sell, rent, or share your personal information with third parties for marketing purposes.
Third-Party Services
Our website uses the following third-party services, each with their own privacy policies:
- Google Analytics 4 (analytics and conversion tracking): Google Privacy Policy
- LinkedIn Insight Tag (audience measurement and retargeting): LinkedIn Privacy Policy
- Cal.com (scheduling for discovery calls): Cal.com Privacy Policy
- Google Workspace (Apps Script and Sheets process AI Readiness Check submissions): Google Privacy Policy
- Google Fonts (typography): Fonts are loaded from Google servers. Google Fonts Privacy
Cookies
Our website uses cookies for the following purposes:
- Google Analytics cookies (_ga, _ga_*): Used to distinguish unique visitors and track site usage. These expire after 2 years of inactivity.
- LinkedIn Insight Tag cookies (_li*, bcookie, lidc, etc.): Set by LinkedIn for audience measurement and, where applicable, retargeting on the LinkedIn platform. Managed by LinkedIn under its own privacy policy.
Most web browsers allow you to control cookies through their settings. Disabling cookies will not affect your ability to browse our website.
Data Retention
Analytics data is retained in Google Analytics for 14 months. Contact information and assessment responses are retained for as long as necessary to provide our services and maintain our business relationship, or until you request deletion.
Your Rights
You may request to:
- Access the personal information we hold about you
- Correct any inaccurate information
- Delete your personal information from our records
- Opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on
- Opt out of LinkedIn retargeting at your LinkedIn guest controls
Contact
If you have questions about this privacy policy or want to exercise any of your rights, contact us at:
Tiago Ferreira
Elevida
tiago@elevidagroup.com
Changes to This Policy
We may update this policy from time to time. The "last updated" date at the top reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.